How do you choose an impactful speaker these days?

You have a conference, training, or general event coming up. You’ve planned and put together your agenda. You know your audience, but who are you bringing to cement your program in stone?

Are you simply bringing in the first name you can think of, or do you have the perfect person in mind?

1: Talk to your speaker and be sure they understand the needs of your audience’s needs and your goals for the event.

2: Ask qualifying questions upfront. What is your rate? What additional services can you provide for this rate? Have you worked with this audience type before? What are your needs during the event? What technology needs do you have? What types of event promotion can we expect from you?

Consider this a job interview because that is exactly what you are doing.

3: Do your homework on them and be sure you have a feel for their style.

4: Be upfront about your needs. Your event agenda, logistics, your goals, and your expectations. Don’t settle!

5: Check around! The ball is in your court. If you require a speaker, do your research and find one you connect with on a personal level. There’s no harm in having a few speakers you like, either. You can always create a speaker list for future events.

6: Don’t wait to book a speaker! Many speakers are booked out weeks to months in advance. The sooner you can get them to hold a date, the better.

7: Keep your speaker informed of your planning and event process. The more information they have, the better they can be prepared to do a great job.

Good luck with your search for the perfect complement to your event.

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